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Read my Webzine: TechPlorations |
Exploration is Good for Business In business and in our
lives in general, we explore either to find new ways of doing things or out
of curiosity as to what is out there. Exploration is good for business
because it feeds it with new or different possibilities. It is always this
new infusion of ideas, commonly called innovation, which helps a business to
grow and prosper. What is exploration? Exploration occurs in 4
areas: physical, information, ideas, and artistic. Christopher Columbus was a
physical explorer. He traveled out into that part of our world that at the
time was a dark mystery. Other examples of physical exploration are
archeologists exploring buried sites of ancient civilizations and our space
programs or scientists researching the human genome. They all have the goal
to learn more about the physical universe we inhabit. One can also explore
information such as anytime you have a question that needs answering and you
go to an encyclopedia or Wickipedia, or do a Google search. Inventors explore
in the realm of ideas. They ponder the what if or the whys or the how can it
be done differently questions, then seek out the solutions by manipulating
the physical arriving at solutions leading to a new product or business
innovation. Artists in any medium are
explorers as they think about and execute new ways of using their medium to
express their feelings, points of view, etc. Exploration takes a
certain mindset Children are the
greatest explorers. Why? Because they don’t have the baggage (conditioning)
we adults do when it comes to being curious, open to risk, or embracing the
new. In fact they delight in doing so! Exploration of any form requires the
leaving of one’s comfort zone and exercising those traits. However, as
adults, unbridled exploration with no end goal in mind is only diversionary,
like a hobby. To make the time spent exploring turn into something useful,
one has to tap in to one’s creativity – take those discoveries and apply them
to current situations or into the development of something entirely new.
Great inventions and innovations are the end results of time spent exploring
and applying that knowledge to real world problems. Exploration leads to
creating great communications Exploration not only helps
a business create new products or offer new and unique services but will also
help you generate communications that connect. If you are willing to talk to
your customers and ask questions (exploring their needs) you can tailor your
message better to their demographic. Another example would be to risk the
time and money to invest in a new way for your business to communicate it
messages. Just think of the first person who used a website to market a
business. They explored what was out there, dug into the technology of
creating websites, than took the risk to launch their own site. Now almost
every business has an internet presence! The phrase “Thinking out of the box”
is really all about exploration…the exploration of ideas and possibilities! So get out there and
imitate Christopher Columbus. Exercise your curiosity, take that risk,
explore things outside of your everyday world or industry. By expanding your
horizons you never know where the next great idea, helpful tip, or business
assistance will come from! Need help generating
new ideas? Try our fr*ee brainstorming session today. Call 908-241-5874 or
beyond-words@att.net to discover how the Word Wizard can help guide your
explorations to success!
© 2009 Leona M Seufert |
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