services

Services

Areas of Expertise

Corporate Collateral

In writing for corporate collateral, I see myself as a 'Communication Architect'. Using words and concepts, I work with editors and graphic artists to build communication pieces that are powerful, effective, clear and to the point.

Newsletters

A newsletter is an important part of a company's business strategy. It can be used to inform employees or clients on the status of the company's products and services or used as part of a marketing package, sent to potential clients showcasing the company's market knowledge and product/service offerings.

Press Releases

PR individuals have the connections but not always the skills to craft a piece that will really 'sell' your event or showcase your product to the contact in the press. I find it my job to take the 'who, what, when, where, and why' and turn it into intriguing copy that will motivate the recipient into making that further contact.

Marketing Plans

Marketing plans help a company plan their marketing strategy and keep it on track over time. A well crafted marketing plan covers all the bases as to the what and the who and the when of letting the world know about the business.

Proposals

A proposal is a powerful way to convince a source to give your company business or funding. Written well and clearly, it will motivate the reader to enter into further dialogue with your company.

Web site Content

A Web site is not just a recycled collection of corporate collateral. Well written Web site content must be terse and to the point. I take all currently existing written materials and distill them to fit in with the concept of the particular Web site. If no content exists, I do research and create content that adds to the drawing power to the site.

Technical documentation

Computer systems or data entry software processes cost a company lots of money to implement. Without documenting what they do, if they fail, or need to be restructured, a company can loose time and money trying to figure out how things function. I have always worked closely with all members of a team from management to technical, to create the most accurate and useful documentation possible.

User Guides

User guides are not just for software packages. Employees also need to know how to use process such as help desk response sequences, Sales presentations, and workflow methodology. I always write with the reader in mind, interviewing and at times actually learning how to use what I am writing about!

Articles

I love to research new and diverse areas. My articles have appeared in books, magazines, Web sites, newsletters and on corporate intranets.

Overview of Projects

Wellspring of Life Seminars

Created seminar materials, press releases and collateral that increased client's outreach and attendance

Patano Interior Design

Developed a brochure that increased customer response to service offerings

CustomerFirst Technologies

Created Trade show materials that drew in customers and increased sales leads

High School of Art & Design, Alumni Association, NYC

Marketing VP since 2003
Developed marketing campaign to promote alumni networking event
Contributing editor to Website

Data Exchange

Writer for in-house newsletter producing stories that motivated employees.
Wrote marketing materials that assisted sales staff in promoting company's software products.

Star Quest, NJ

Created a unified collateral identity for this communications firm.
Produced a newsletter that was used as marketing piece to current and new clients.

Cyberspace International

Content developer for Web site. Developed proposal for the Web site that achieved funding objectives.

Tsunami Software

Produced a brochure that clearly described this company's technology services.

Association for Women in Computing, NYC Chapter

Redesigned their newsletter and wrote articles that informed the membership creating a marketing piece to attract new members.
Wrote content for their first Web site.

Schering-Plough Research Institute, NJ

Wrote on-line user guides for in-house developed software.
Promoted in-house software to users.
Wrote documentation for various software systems.

New York Postal Service Data Center

Wrote articles for in-house newspaper that focused on data center's activities and educated the employee readership.

AT&T

Wrote user guides that helped users navigate through legacy systems with arcane commands.

Bank of NY

Documented and wrote user guide for newly developed treasury system.